Citroen to Launch Green Brand




Citroen, perhaps the quirkiest of the big automakers, is reportedly planning to launch a new green brand that it would sell alongside its current models and the future DS line that was announced at the Geneva Motor Show earlier this month. The first model would be based on the C-Cactus concept that debuted at the Frankfurt Motor Show in 2007 and would use the underpinnings from the French automaker's C4 model.

So far, there's no indication of what the new brand may be called. Possible powerplants currently under consideration for the production C-Cactus reportedly include a fully electric option, a hybrid drivetrain and a small 3 cylinder diesel engine borrowed from corporate partner PSA.

In related news, Citroen's current practice of releasing a sporty version of each model under the VTS designation will supposedly come to an end. Instead of adding performance, future VTS models will focus on adding premium content.

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