Hybrid War in Car Market

There is a war brewing between the top two Korean automakers and the leading Japanese car companies as they prepare to unleash new hybrid models into the local market in the second half of the year.

Hyundai Motor is unleashing a hybrid vehicle that runs on liquid petroleum gas in July while Kia Motors’ hybrid will be on the market two months later.

Toyota, manufacturer of the Prius, the world’s first hybrid vehicle, is hoping to release its latest Prius model in Korea in October at a price of 2 million yen (26.4 million won, $21,000).

Honda is planning to introduce its hybrid car, the New Insight, later this year. The vehicle has been selling in Japan since February and currently retails for 1.8 million yen. Like the Toyota Prius, the Insight’s fuel efficiency rating is outstanding. It gets 23 to 24 kilometers per liter, which is double the fuel efficiency of most midsize vehicles.

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