In 2010 Ford will start offering HD Radio technology with iTunes Tagging capabilities. The crystal-clear radio sound can be installed at factory level to give risk-averse customers extra piece of mind.
"iTunes Tagging and HD Radio technology are strong new additions to the growing collection of Ford convenience features and technology we're offering customers to make driving even more enjoyable," said Mark Fields, president of The Americas. "This is another example of Ford's commitment to bring the widest variety of factory-installed customer-focused technology, features and conveniences to millions of people."
Users will be able to listen to songs on the radio, tag them via the push of a ‘Tag' button, and be able to buy them at a later stage through the iTunes Store. Song titles, artist names and other information crops up on the screen as songs play. Up to 100 Tags can be stored on SYNC, waiting to be downloaded into the iPod if one is not present at the time.
CD-quality music is possible through HD when broadcast on the FM band while FM-quality can be experienced by AM band users. Additional and often exclusive and unique content can be accessed on HD systems. For example in Dallas, Texas there is now a dedicated Cowboys football team channel broadcasting 24 hours a day, seven days a week.