New Ferrari ID comes to UK

What’s more, Car Dealer Magazine helped the supercar firm move in, for an upcoming feature!

Graypaul’s brand new £5m dealership in Solihull, Birmingham, is the 4th Sytner Group franchise. It has been built fast, taking just 12 months to replace the firm’s temporary premises in Bromsgrove.

This came after the franchise was acquired from Nick Whale Sportscars.

The slick new car dealer has a flash new showroom with space for up to 10 cars – ordinarily, 4 Ferrari and 4 Maserati models will be shown. There is also indoors space for a further 12 Ferrari Approved used cars.

Graypaul has installed a dedicated ‘Atelier’ specification room, too. And, naturally, plenty of goodies from the Ferrari Dealer Selection goodies range.

Matteo Torre of Ferrari North Europe was on hand to help open the new dealership. He said ‘we are delighted to see the new showroom opening here in Solihull as I know we have many enthusiastic clients in the area.’

Sytner Group sells more than a third of all Ferrari UK new cars, and 4 in 10 of its used car stock. Franchise director Mario Vignali said Solihull was chosen ‘because it is the 6th richest borough in the UK.

‘We are proud to be representing Ferrari in Solihull and this new dealership demonstrates the confidence we have in the brand.’

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