Cars Selling well in the Indian market

New compact car models appear to be selling well in the Indian market with both General Motors India's Beat and Ford's Figo enabling the two companies to drive up volumes in April.

According to the latest figures, General Motors India has registered a 120 per cent rise in sales during the month compared to April, 2009. It sold 10,601 units in April, 2010 as against 4,823 units sold in April, 2009.

The April sales comprise 3,852 units of Chevrolet Beat and 3,507 units of Chevrolet Spark.

P. Balendran, vice- president, General Motors India, said, "With the introduction of the second shift at both plants, the company expects to reduce the waiting period for Beat, Cruze and Spark models." Ford India sold 7,509 units during April, 2010 in comparison to 2,034 units for the previous year, which represented a 269 per cent jump as the Figo gained popularity. Figo continued to build a strong order bank with more than 15,000 bookings in less than seven weeks, the company stated.

Michael Boneham, president and managing director of Ford India, said starting June, the company will launch a second production shift to maximise production efficiency to meet the growing demand of Figo which he said continued to be a "game changer". Given the fierce competition, other companies are also sprucing up their models with Maruti Suzuki introducing the WagonR with the K series engine and a new gear box. Similarly, Tata Motors has also spruced up the Indica to push sales. Overall the Indian auto industry continued to notch up a good growth rate during April despite the price increase.

The country's largest car maker Maruti Suzuki India Ltd reported a jump of 29.70 per cent in total sales at 93,058 units over the same month last year. Rival Hyundai Motor's total sales for April, 2010 jumped 17.24 per cent at 52,020 units against 44,370 units in the year- ago period.

Tata Motors reported a 52.47 per cent increase in total sales last month at 57,202 units, compared to 37,518 units in the same month in 2009.

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