Chrysler Group LLC, the automaker run by Fiat SpA, said dealers who want to sell the Fiat 500 subcompact car in the U.S. should have their new showrooms completed and running by the end of February.
Dealers will need time to train staff for selling the Fiat 500 and should have a separate showroom in place prior to the start of marketing in March, Ralph Kisiel, a Chrysler spokesman, said yesterday.
“We’d like it up as soon as possible so they can get their Fiat franchise and start selling the vehicle,” he said in a telephone interview.
Would you buy this? The Fiat 500 is coming to Chrysler dealers in early '11. In Europe, the Fiat brand is known for the development of environmentally- friendly cars and one of their biggest success stories is the Fiat 500 (Cinquecento).
Later this year Fiat will be reintroduction in North America, now as a division of Chrysler. Tapping into the recent popularity of mini cars, a modernized version of the Fiat 500 will be the first new Fiat to hit American dealerships since the 1980s.
“The modern version of the Fiat 500 is the symbol of true Italian design and is a perfect expression of what the world expects of Italian cars,” said Laura Soave, Head of Fiat Brand North America. “The unique character of the Cinquecento, along with class-leading safety, fuel economy, quality and a focus to offer a unique experience to our customers, will help us to reestablish the Fiat brand in the North American market.”
The North American version of the Fiat 500 will be equipped with Fiat’s 1.4-liter, in-line four-cylinder Fully Integrated Robotized Engine (FIRE) featuring the MultiAir system. MultiAir is a sophisticated technology that delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to similar engines. The Fiat 500 also will feature advanced technology intelligently adapted for the North American market.
In July, Fiat fans attending the Club Fiat-Lancia Unlimited annual convention in North Carolina were given the opportunity to place reservations and select their vehicle build number for the unique Fiat Cinquecento ‘Prima Edizione’ (First Edition) model.
“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Soave, who personally presented the opportunity to the Fiat club aficionados. “For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”
The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). These limited-edition Fiat 500 models will be equipped with a manual transmission and will feature an exclusive Prima Edizione badge. Each of the 500 Prima Edizione vehicles will feature a sequential VIN and badge according to production order