With a base MSRP of 399,900 baht ($14,173 U.S. at the current exchange rate) in Thailand, the Brio will square off against stiff competition from the likes of Suzuki, Hyundai and Kia. Still, Honda expects sales to hit 40,000 units annually.
The Brio comes packing Honda's Euro 4-compliant 1.2-liter four-cylinder i-VTEC engine with 90 horsepower on tap. The rev-happy mill can be paired with either a five-speed manual or continuously variable transmission (CVT). Honda expects the Brio to return approximately 47 miles per gallon (U.S.).
The Brio is Honda's lower-cost alternative to vehicles likes the Mazda2 and Ford Fiesta, but unlike those subcompacts that are sold in the U.S., the Brio probably won't be.