The Etios Liva was slated for an early 2011 launch according to the company but as far as we can understand the Liva hatchback will be delayed.
The hatchback segment of the market is already flooded with products from Hyundai, Ford, Maruti, VW etc. With Honda chipping in soon with the Brio, Toyota needs to get their act together soon if it wishes to compete with its Japanese counterpart. There is more than a possibility of customers moving to Honda if the Liva is delayed. Timing of the launch is very essential if Toyota wishes to stay afloat in this segment.
Toyota, though a late entrant to the premium hatchback market, is all set to make major inroads through it’s very first small car for India, the Toyota Etios Liva Hatchback. The light weight Etios Liva Hatchback will offer plenty of space and along with that some frugal performance through the 1.2 Liter, 70 Bhp Petrol engine.
While the quality levels of the ETIOS Liva hatchback simply cannot match the extremely high standards Toyota traditionally has been delivering in it’s other cars, this is perhaps a sign of just-enough-engineering as opposed to the over engineering Toyota is famous for. While plenty of cost cutting is evident on the Liva Hatchback too, one can’t really complain as all this cost cutting has resulted in a brilliant price of INR 4.3 Lakhs. Meanwhile, a diesel engined variant might join sometime in late 2011 or 2012